All Menu


Mijello Story

From an aspiring Artist to become an Entrepreneur

Since I was a little girl, I have painted with watercolors and dreamed of becoming an artist.

They say “You only see what you know.” and this is especially true for every artist as they grow deeper awareness and understanding of their craft.

It was only after I graduated from art school and was teaching while simultaneously expanding my own skills, that I became aware of the problems with the convenience, quality and cost of art supplies. In particular, acrylic paints, though easy to us, dry quickly and don’t resolve easily. As a result, a lot of paint is often wasted on a palette.

It was from this frustration with wasted paint that my invention of the world’s first palette for acrylic paints was created and how I founded Mijello.

After our success with the acrylic palettes, we began developing palettes for watercolors. During this process we tested a huge variety of watercolors that were on the market at the time and were repeatedly confronted by the limitations of color formation. Again, it was this challenge that promoted our next major development as a business and we began making watercolors. I gave up being an artist to pursue creating the tools and colors for other artists and haven’t once regretted it.

The fact that Mijello MISSION Watercolors are used by many professional artists worldwide inspires me and fuels my passion for creating the best paints and tools available. I know so well the importance of the materials used for painting. It reaches beyond the technical – I know that artists put themselves into every piece they create and this is why it is so important that we make every product with dedication and sincerity.

It is my strongest belief that we can become a beautiful and happy society through the artist’s process of self awareness, reflection and self growth. I hope that Mijello products will serve as your vehicle for creating your work and achieving your goals.

Wherever you are in your artistic journey, Mijello will always be here to provide you with the best quality products.


Min-Jin Seo, CEO of Mijello